First of all, I love dried fruit. Secondly, I am not being paid anything by Sunsweet for this little testimony.
Usually I ignore marketing tricks because I know them all. I taught this kind of stuff. Rarely, of course, am I the target market for most marketing, but occasionally something not only appeals to me, but also prompts me to buy the product. That is very rare. Sunsweet was able to pull it off. This is one of those times that advertising to me paid off.
I kept seeing TV ads for Sunsweet d’noir prunes, and since prunes are the least of my favorite dried fruits, I was intrigued. How do you make prunes better? They are usually hard and they have a pit. Never been the dried fruit I pick up first at the grocery store. Dried apricots, peaches, mango, bananas, and raisins. Those are the top of my list. Prunes? Nah, not so much. But the ads for d’noir gave the impression they were pretty special, so I tried them. And their marketing worked. The prunes are fantastic. I would eat a whole bag in one sitting if I thought I would not become sick. These prunes are better than candy.
These prunes are so moist, tender, and very sweet. They have NO preservatives, just dried, pitted, plums. So, if you are a little leery of prunes, I would suggest you give these a try. And Sunsweet, I would be thrilled with a whole case of these goodies.