Starting with this assortment of odds and ends, my four marketing seniors developed and built a product for a target market in 30 minutes which they then presented in the form of an infomercial to a panel of judges at the local college.
They were among 11 teams, all the others made up of college students. Pretty daunting for my inner city high schoolers, but they held their own and took third place. I was very proud of them. Just going out to the college and competing took lots of guts. I told them, “you never win anything if you don’t take the risk.”
My students made a comfort carrier with all sorts of goodies to carry on a plane and use in the hotel room. The infomercial they created was very clever and I think that is what won the prize for them.







